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Public Information Specialist Senior (Social Media)

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Position Information

Position Information

Posting Title Public Information Specialist Senior (Social Media)
Job Requisition Number AE501461
Position Number 109522
Job Type Full-Time
Division Name Corporate Communications
Minimum Qualifications

Graduation from an accredited four (4) college or university with major coursework in Marketing, Public Relations, Journalism, Advertising or related field plus four (4) years of progressive experience in developing and implementing programs of public information, one (1) of which was in a team leader/coordinator capacity.

Experience may substitute for the education up to the maximum of four (4) years.
Licenses or Certifications:
None


Notes to Applicants

This position will focus on collaborating with customers on social media, through the website and electronic newsletters. The position is part of a team that rotates duties for internal communications and crisis communications preparedness.

The Public Information Specialist Senior provides oversight and content for online communications. Austin Energy has built the largest audience on social media of any Texas utility because of quality content, responsiveness during outages and appropriate curation of customer issues.

Content includes marketing, public affairs and emergency management. The public at large and our customers specifically expect a high level of interaction and accessibility through social media, which can help defuse bad situations and improve opportunities for collaboration.

Applicants selected to participate in an in-person interview will submit/bring a portfolio of their best communication work, not to exceed 10 pieces. One copy will be provided as a leave-behind.


A detailed and complete employment application is required to help us better evaluate your qualifications and will be used to determine salary if you are selected for this position. Please list your complete employment history (to include all job duties responsibilities and employment dates) on your online application. The application is an official document; incomplete applications will not be considered (e.g., “see resume”). Resumes will not be used to qualify for the position and will not be used to recommend salary. Supplemental information or changes to your application will not be accepted after the job posting closes. The responses to the supplemental questions inquiring about experience should be reflected on your application. Please be sure that your application is a reflection of your entire work history. When completing the City of Austin employment application, any gaps in employment must have an explanation and dates of unemployment. Incomplete applications will not be considered.

Veteran candidates will be required to provide a copy of their DD214 at the time of interview.

Please note that the Department may close the job posting at any time after 7 days.

Pay Range

$27.34 – $35.41

Hours

Monday – Friday, 8 – 5

Job Close Date
08/23/2017
Type of Posting External
Department Austin Energy
Regular/Temporary Regular
Grant Funded or Pooled Position Not Applicable
Category Professional
Location Town Lake Center (721 Barton Springs Rd.)
Preferred Qualifications

Experience with social media planning for public outreach, marketing and public information campaigns.

Experience with social media implementation for public outreach, marketing and public information campaigns.

Experience with managing multiple social media accounts to keep information fresh and responsive in a purposeful voice.

Experience with crisis or emergency communications.

Experience with video production.

Experience with media relations duties to include news releases, press conferences and fielding questions from media.

Experience with writing material for social media channels that is successfully forwarded on those channels to wider audiences.

Duties, Functions and Responsibilities

Essential duties and functions, pursuant to the Americans with Disabilities Act, may include the following. Other related duties may be assigned.
1. Works on assignments that are complex in nature where considerable judgment and initiative are required in resolving problems and making recommendations. Primary responsibility for larger individual projects or act as an account representative for client departments and programs.
2. Develops long-range strategic plans.
3. Writes plans, organizes, directs, coordinates and edits articles for publication in a variety of forms, including electronic publication.
4. Coordinates all aspects of production of marketing materials.
5. Performs media relations duties to include: media buying, news releases, and fielding questions from media.
6. Coordinates public relations duties to include: public and school education, presentations, tours of public facilities, and requests for information from the general public.
7. Designs, researches, writes and edits newsletters and releases for internal or external use.
8. Produces public service announcements and videos for promotional use.
Responsibilities- Supervision and/or Leadership Exercised:
May train and lead others.

Knowledge, Skills and Abilities

Must possess required knowledge, skills, abilities and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.
Knowledge of public information, marketing, public relations, media relations programs.
Knowledge of the functions and organization of municipal government, to include the relationships between departments, divisions and agencies.
Knowledge of the principles associated with the role of meeting the necessary standards of customer service.
Skill in oral and written communication.
Skill in handling multiple tasks and prioritizing.
Skill in using computers and related software.
Skill in data analysis and problem solving.
Skill in planning and organizing.
Ability to interpret policies and guidelines.
Ability to write articles for publication.
Ability to work with frequent interruptions and changes in priorities.
Ability to lead and train others.
Ability to establish and maintain good working relationships with other City employees and the public.

Does this job require a criminal background investigation? This position does not require a criminal background investigation
EEO/ADA

City of Austin is committed to compliance with the American Disabilities Act. If you require reasonable accommodation during the application process or have a question regarding an essential job function, please call (512) 974-3210 or TTY (512) 974-2445.

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * This position requires Graduation from an accredited four (4) college or university with major coursework in Marketing, Public Relations, Journalism, Advertising or related field plus four (4) years of progressive experience in developing and implementing programs of public information, one (1) of which was in a team leader/coordinator capacity. Experience may substitute for the education up to the maximum of four (4) years. Do you meet these qualifications?
    • Yes
    • No
  2. * Please describe how you meet the minimum qualifications referenced above. Detail how you meet the educational requirements (if applicable), account for the years of related experience (if applicable), and explain any substitutions of experience for education, or vice-versa (if applicable).

    (Open Ended Question)

  3. * Please describe your experience with planning web and social media efforts to build marketing strategies or public outreach campaigns.

    (Open Ended Question)

  4. * Describe your experience managing multiple social media accounts for an organization.

    (Open Ended Question)

  5. * Describe an instance when you were responsible for the implementation and/or execution of a communications plan in or working a crisis event.

    (Open Ended Question)

  6. * Describe your experience implementing a communications plan using web and social media tools.

    (Open Ended Question)

  7. * Describe your experience or knowledge working in or with news media.

    (Open Ended Question)

  8. * Please give an example of a successful social media campaign that you designed and implemented. What made it successful?

    (Open Ended Question)

  9. * Describe in concise detail your accomplishments in video editing. Indicate what video editing software you worked with.

    (Open Ended Question)

  10. * Please rank order (1-9, with 1 being highest) your abilities in the following areas of communications skills. Writing and editing, Video production, Social media, Web design and content, Public Relations/Customer relations, Public outreach and engagement, Strategic planning, Creative design, and Marketing.

    (Open Ended Question)

Optional & Required Documents

Required Documents
Optional Documents